Icons for a reason. This collection is home to some of our most celebrated designs and bestselling outdoor clothing, from the award-winning Centurion technical jacket and men's outdoor jacket to our hugely popular Strike trousers and men's outdoor trousers. Find your next favourite piece of premium outdoor kit and performance clothing here.
When exceptional design meets proven performance, ordinary kit gives way where iconic pieces that have earned legendary status excel. This curated collection represents more than just popular items – it embodies the understanding that icons for a reason means these celebrated designs have achieved their status through consistent delivery of exceptional performance and uncompromising quality that separates legendary kit from temporary trends.
Icons for a reason philosophy drives the selection criteria for this collection, ensuring that every piece has earned its place through proven market validation, award recognition, or widespread customer loyalty that demonstrates genuine excellence rather than marketing-driven popularity. These aren't just bestselling items – they're pieces that have fundamentally redefined expectations within their categories.
This collection is home to some of our most celebrated designs, reflecting the understanding that true iconic status emerges through sustained excellence across diverse applications and user requirements. From technical innovations that have influenced industry standards to aesthetic achievements that have become design benchmarks, every piece represents the pinnacle of its category.
Essential lower-body performance begins with legendary construction, where our Strike Trousers deliver the multi-functional capability that has made them hugely popular among serious outdoor enthusiasts. These men's outdoor trousers feature advanced fabric construction with strategic design elements that have earned their iconic status through proven performance across diverse outdoor scenarios and challenging conditions.
The Strike Trousers represent the evolution of outdoor trouser design, incorporating lessons learned from extensive field testing and user feedback to create trousers that excel across technical hiking, urban environments, and professional applications. Whether you're tackling demanding outdoor objectives or requiring versatile trousers that adapt to diverse scenarios, these trousers deliver the performance that has made them celebrated designs.
Find your next favourite piece in the Strike Trousers, understanding that their hugely popular status stems from consistent delivery of the durability, comfort, and functionality that serious users demand from their essential kit. The advanced construction ensures these trousers maintain their performance characteristics through extended use and challenging conditions.
Critical insulation requires precision engineering, where our Mantra Fleece provides exceptional thermal regulation through advanced fleece technology that has earned its place among our most celebrated designs. This premium outdoor kit piece features high-loft construction with technical materials that deliver superior warmth-to-weight ratios while maintaining the breathability that active pursuits require.
The Mantra Fleece represents iconic mid-layer performance through construction techniques that have influenced fleece design standards across the industry. Whether you're facing variable mountain conditions, requiring reliable insulation during outdoor activities, or seeking versatile pieces that adapt to changing temperatures, this fleece delivers the thermal efficiency that has made it a cornerstone of comprehensive layering systems.
Icons for a reason includes pieces like the Mantra that have achieved their status through consistent delivery of the thermal performance and reliability that serious outdoor pursuits demand. The advanced materials and construction techniques ensure this fleece maintains its effectiveness across diverse conditions and extended use scenarios.
Contemporary styling meets premium construction in our Wraith Bomber Jacket, which delivers distinctive aesthetic appeal through technical materials and thoughtful design that has earned recognition among our most celebrated designs. This performance clothing piece features bomber-inspired styling with advanced fabric construction that provides weather resistance while maintaining the refined appearance suitable for diverse environments.
The Wraith Bomber represents the successful fusion of classic styling with modern performance requirements, creating a jacket that functions equally well during outdoor pursuits and urban applications. Whether you require weather protection with distinctive style or seek versatile pieces that bridge outdoor and casual wear, this jacket delivers the performance and aesthetic appeal that has made it an iconic design.
Find your next favourite piece in the Wraith Bomber, recognising that its celebrated status stems from the successful combination of style and functionality that few pieces achieve. The premium construction ensures this jacket maintains its appearance and performance through extended use across diverse applications.
Essential identity expression extends to proven designs, where our Insignia T-Shirt provides premium construction through carefully selected materials and distinctive graphics that have earned their place among bestselling outdoor clothing. This performance clothing piece features heavyweight cotton construction with design elements that communicate quality and attention to detail.
The Insignia T-Shirt represents the understanding that iconic pieces often achieve their status through subtle excellence rather than obvious technical features. Whether worn as a standalone piece during casual activities or as part of layering systems for variable conditions, this shirt delivers the quality and distinctive appeal that has made it a celebrated design.
Icons for a reason includes pieces that achieve their status through consistent delivery of the quality and aesthetic appeal that discerning users recognise as exceptional. The premium construction and distinctive design ensure this shirt maintains its appeal across diverse applications and extended wear cycles.
This Icons collection extends beyond individual pieces to encompass comprehensive systems of celebrated designs that work together to create complete equipment solutions. From award-winning technical jackets that provide ultimate weather protection to hugely popular trousers that deliver versatile performance, every piece represents the pinnacle of its category.
The bestselling outdoor clothing validation ensures that iconic status stems from genuine market acceptance and customer satisfaction rather than theoretical specifications. This approach guarantees that finding your next favourite piece from this collection provides access to kit that has proven its worth through widespread adoption and sustained popularity.
Premium outdoor kit and performance clothing philosophy recognises that true icons achieve their status through consistent delivery of exceptional value across diverse users and applications. Whether you're building a comprehensive outdoor wardrobe or seeking specific pieces with proven track records, this collection provides access to kit that has earned its legendary status.
From the Strike Trousers' versatile performance to the Mantra Fleece's thermal excellence, from the Wraith Bomber Jacket's distinctive styling to the Insignia T-Shirt's premium construction, every piece represents celebrated designs that have earned their iconic status through proven performance and sustained customer loyalty.
Whether you're seeking award-winning technical performance or hugely popular versatility, this Icons collection provides access to the most celebrated designs and bestselling outdoor clothing that have defined excellence within their categories while maintaining the standards that serious users demand from their essential kit.
Find your next favourite piece of premium outdoor kit and performance clothing from a collection that understands the difference between temporary popularity and iconic status earned through consistent delivery of exceptional performance and uncompromising quality that defines legendary kit.
